Why Use Videos?

The landscape of marketing has changed with technology. How will you stay competitive?


What value do videos add to your business?


Why are videos important to your practice?


Why videos?

  • Attract MORE ideal clients

  • Communicate MORE personal & compelling stories

  • Build MORE rapport and trust with potential clients

  • Demonstrate MORE expertise through educational videos

  • Standout MORE from others

  • Convert MORE prospects to actual customers


Why is video important for business?


Why more business are not currently using videos?

8 Reasons Why Your Business Should Use Video Marketing

The usage of video on the web offers certain distinct advantages especially to those webmasters wanting to make money online. From SEO advantages right through to increased sales conversion, let’s look at the benefits of video content in detail.




51  Ways to Use Web Video to Help Your Business Grow

As bandwidth increases and video production costs continue to decrease businesses are beginning to adopt video as a primary method of communicating with their customers and prospects. In-house or outsourced, video is quickly becoming a marketer’s media tool of choice for two reasons: video is engaging and, more importantly, video is persuasive.



 The Pros and Cons of Using Video in Your Site or Blog

Video can be more personal. Video will bring out your voice and possibly your face. Needless to say that this is a much stronger way to interact with your visitors. Secondly, if you want to develop your personal brand, video could help with that.




Video is Evolving — Don’t Get Left Behind

The message is clear: Consumers expect online video as a central element of a company’s communications strategy. No matter what sector of business you are in, incorporating video is an essential step in preparing yourself for the future of marketing.

Video is becoming a critical information source for senior executives

“If video and text covering the same topic are on the same Web page, which would you watch first,” 59% chose video and 37% chose text. Overall, 65% have visited a vendor’s website after watching a video. Younger executives, however, may be more fully engaged with this type of media, and appear more likely to make a purchase, call a vendor, or respond to an ad.”


How to Use Video to Market Your Business

Video engages people in a way that photos and text alone can’t. For small-business owners, using video in your marketing can bring faces, voices, personality and heart to your operation, while also demonstrating your authenticity. To top that, video in email is said to be able to boost conversion rates by as much as 50 percent.